PT

Offx Rebrand Ad

15 March, 2025   Offx  
CINEMA MOTION VFX
Description

Offx's rebrand announcement using live action and animation.

roles

Director, Camera Operator, 2D and 3D Animator, Designer

software

Adobe After Effects, Blackmagic Fusion, Davinci Resolve, Blender, Figma

hardware

Atomos Ninja V, Sony A7S III

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Our brand designer Ciro Guatieri at Delphi Design worked on the rebrand of Offx and we thought it would be a great place to propose a live-action ad to raise awareness to it.

Furthermore, we sprinkled some animation to create a cohesive user storyline and show that anywhere, at any time, through Offx, you can be participating in Over-The-Counter deals!

It was my first time directing a live-action ad and although the team was small, it went really smoothly.

Lia Rodrigues got us a clutch location to shoot, at Clube de Ténis do Estoril, where the Estoril Open takes place.

The actor was Eurico Rocha.

For equipment, we used a rigged out Sony A7S III, with a Sigma 20mm f2.8 lens and a Tamron 28-75mm f2.8.

Here are some final stills from the ad.

offx_ad_final_1440p_h264.mp4_snapshot_00.01_[2026-01-01_14.55.37]
offx_ad_final_1440p_h264.mp4_snapshot_00.20_[2026-01-01_14.56.45]
offx_ad_final_1440p_h264.mp4_snapshot_00.04_[2026-01-01_14.55.52]
offx_ad_final_1440p_h264.mp4_snapshot_00.22_[2026-01-01_14.56.49]
offx_ad_final_1440p_h264.mp4_snapshot_00.25_[2026-01-01_14.56.54]
offx_ad_final_1440p_h264.mp4_snapshot_00.08_[2026-01-01_14.56.18]
offx_ad_final_1440p_h264.mp4_snapshot_00.32_[2026-01-01_14.57.04]
offx_ad_final_1440p_h264.mp4_snapshot_00.09_[2026-01-01_14.56.23]
offx_ad_final_1440p_h264.mp4_snapshot_00.36_[2026-01-01_14.57.09]
offx_ad_final_1440p_h264.mp4_snapshot_00.10_[2026-01-01_14.56.26]
offx_ad_final_1440p_h264.mp4_snapshot_00.39_[2026-01-01_14.57.20]
offx_ad_final_1440p_h264.mp4_snapshot_00.17_[2026-01-01_14.56.38]
offx_ad_final_1440p_h264.mp4_snapshot_00.43_[2026-01-01_14.57.25]
offx_ad_final_1440p_h264.mp4_snapshot_00.14_[2026-01-01_14.56.33]
offx_ad_final_1440p_h264.mp4_snapshot_00.50_[2026-01-01_14.57.35]
offx_ad_final_1440p_h264.mp4_snapshot_00.55_[2026-01-01_14.57.49]

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